Marco Reyes
Head ChefWith 18 years in the kitchen, Marco leads our culinary team with creativity and a deep respect for Dion's original recipes. He's the keeper of the dough.
46+
Years Serving
New Mexico
New Mexico
Who We Are
From a Single Slice
From a Single Slice
to a Beloved Legacy
Dion's began in 1978 when founder Dion Serna opened a small pizza shop on 4th Street NW in Albuquerque with one simple belief: great food made with real ingredients brings people together.
What started as a neighborhood spot quickly became the heartbeat of the community. Word spread fast — the dough was handcrafted daily, the sauce was made from scratch, and every pizza came out of the oven with the kind of care you could taste. Families returned week after week, and before long, Dion's became more than a restaurant. It became a tradition.
Decades later, we've grown to multiple locations across New Mexico, but we've never lost sight of what made us special. The same recipes. The same commitment to quality. The same warm welcome every time you walk through the door.
1978
Year Founded
12+
Locations
500k+
Pizzas Served
300+
Team Members
What Drives Us
Our Mission & Promise
Every pizza we make is a promise — to our community, to our team, and to the tradition that brought Dion's to life.
Fresh Ingredients
We source locally whenever possible and never compromise on the quality of what goes into your food — from the flour in our dough to the herbs on top.
Community First
Dion's was built by Albuquerque, for Albuquerque. We support local causes, hire locally, and give back to the neighborhoods that gave us our start.
Craft & Consistency
Our original recipes have stood the test of time because we train every team member to uphold the same standards Dion set in 1978.
Joy in Every Bite
Food is meant to bring happiness. Every meal we serve should feel like a celebration — whether it's a Tuesday lunch or a birthday dinner.
What We Stand For
Our Core Values
These aren't just words on a wall. They're the standards we hold ourselves to every single day, in every location, with every pizza we make.
Integrity
We do the right thing — in our kitchens, with our suppliers, and with our customers. Always.
Passion
We love what we do. That passion shows up in the flavor, the presentation, and the service.
Teamwork
Our team is our family. We support each other and grow together with shared purpose.
Sustainability
We make responsible choices for our environment — from packaging to sourcing to waste reduction.
Innovation
We honor tradition while welcoming new ideas — new flavors, new techniques, new ways to delight you.
Respect
Every person — customer, team member, or supplier — deserves to be treated with dignity and care.
Through the Years
Our History
Over four decades of pizza, community, and growth — here are the milestones that shaped who we are.
1978
The First Slice
Dion Serna opens the original Dion's on 4th Street NW, Albuquerque. A simple menu, handmade dough, and a neighborhood that instantly fell in love.
1985
Expansion Begins
Opening of the second Dion's location in Northeast Albuquerque following overwhelming community demand and consistent full-house nights.
1993
Family Recipe Book
Dion formalizes the original recipes into a training manual — ensuring every location serves pizza that tastes exactly like the original.
2002
New Mexico Staple
Dion's is named Best Pizza in New Mexico for the first time — a title we'd go on to earn many more times over the following years.
2010
Online Ordering Launch
Dion's embraces the digital era, launching one of New Mexico's first restaurant online ordering systems — making it easier than ever to order your favorite pizza.
2018
40th Anniversary
A citywide celebration marking 40 years of Dion's. Community events, limited-edition menu items, and heartfelt thanks to every customer who made it possible.
2024+
The Future is Bright
New locations, new menu innovations, and a deeper commitment than ever to the community we love. The best chapters of Dion's are still being written.
The People Behind the Pizza
Meet Our Team
Passionate, dedicated, and proud to call Albuquerque home — these are the faces that make Dion's more than just a restaurant.
Sofia Mendez
Operations ManagerSofia ensures that every Dion's location runs like clockwork. Her eye for detail and genuine care for staff culture sets the standard across all our restaurants.
James Ortega
Community RelationsJames is the bridge between Dion's and the Albuquerque community. He organizes local events, partnerships, and the charitable programs we're proud to support.
Lucia Torres
Customer Experience LeadLucia lives and breathes hospitality. She trains our front-of-house teams across every location to deliver the warm, genuine service Dion's is known for.